Eye Tracking the UX – Refresher Workshop in Sydney


eye-tracking-the-ux-01-1Objective Eye Tracking is hosting a refresher workshop in Sydney on the 3rd of November at the University of New South Wales Business School, Room 130, Level 1.

Eye tracking guru, Dan Sorvik, explains how to get the most out of your Tobii eye tracker. He will cover:

  • Why bother with eye tracking
  • Considerations and pitfalls of eye tracking projects
  • How to make sure everything works on testing day – Set up and risk mitigation
  • Eye behaviours associated with UX issues
  • Case studies from successful projects
  • Analysis and report writing tips
  • Key points for selling eye tracking consulting as part of your UX business
  • Where is eye tracking headed: Autonomous eye tracking

You will also be given the chance to share experiences and ask those burning questions which will make you successful in the future.


Eye Tracking Master Classes


 Tobii eye tracking masterclass

Masterclass for Behavioural Research

This new Eye Tracking Masterclass course for Behavioural Research is for Tobii customers that have been using eye tracking before. The topics will be taught by experts in the field such as Tim Smith (Visual Cognition in naturalistic visual scenes), Ignace Hooge (visual perception and cognitive psychology), and some Tobii in house experts such as Anders Kingbäck, Ricardo Matos and Estefania Dominguez. This course is perfect for academics with some eye tracking experience that are thirsty for more methodology insights and knowledge!

Dates and deadlines:

  • 29-30 October, in Stockholm, Sweden
  • Registration deadline: 1st October 2014

General Eye Tracking Methodology Course & Tobii Studio Workshop

Tobii’s second course, is the General Eye Tracking Methodology Course & Tobii Studio Workshop.

This course is for customers that are NEW to eye tracking. It will have a large hands-on component with practical exercises where participants will learn how to design eye tracking experiments, record and use the analysis tools in Tobii Studio. This is a general course that was designed to include all segments (academic, market research and UX).  

Dates and deadlines:

  • 24-25 November, in Stockholm, Sweden
  • Registration deadline: 1 November 2014

Free Tobii Webinar

Free Tobii Webinar: Tobii Studio Statistics and Eye Tracking Metrics

Are you interested in Eye Tracking? Would you like to gain some deeper understanding of how Eye Tracking data could benefit your research?
I’m excited to invite you to participate in one of Tobii‘s insightful webinar.

Join us online on:

Wednesday, August 28 at 3 – 4pm (Singapore Time)

Our objective is to give you an understanding of how to analyze eye tracking data using Tobii Studio’s Statistic and AOI tool. You will also get a brief introduction to the different eye tracking metrics available in Tobii Studio, as well as how to export the data for Statistical analysis in SPSS and Excel.

Audience and prerequisites:
This webinar is for anyone who wants to learn how to calculate eye tracking metrics and export data from Tobii Studio. No prior knowledge or experience in eye tracking or related subjects is needed.

Dates and registration:
Date & time: August 28, 2013, at 3pm (Singapore time)
Price: FREE
Registration: Pre-registration is mandatory. Click here to register.

If you have any questions, please don’t hesitate to contact me via
jbreeze@objectivedigital.com or call us on +65 8201 7285.


James Breeze