What did we learn at the Innovation Labs World?

On 27 September 2016, we attended Innovation Labs World in Singapore as an exhibitor, displaying Tobii eye tracking equipment and our research consultancy services, engaging with the public sector. Indeed, there was copious amount of interest in eye tracking from the various government agencies – thanks to GovTech’s Government Digital Services Hive UX Lab where they use a Tobii Pro X2-30 screen-based eye tracker for their UX research!

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But this event was more than just about showcasing the equipment. It gave us a glimpse into the future that beheld Singapore’s design, technology and IT sector for public service innovation.

Po29936699781_2e335d0ae1_klitical momentum has triggered the creation of new innovation labs, smart city units and digital services. Various representatives from Singapore’s Smart Nation strategy to India’s drive for 100 Smart Cities, and from Australia’s Digital Transformation Office to Makassar’s “War Room” were present at Innovation Labs World. GovTech, the newly formed agency aiming to build deep tech capabilities in the Singapore Government and to drive its digitalisation efforts was also present at this event.

Using tech and the harnessing of data to engage citizens, build better environments and the development of health and innovation policies were some case studies put forth by experts around the world.

We’re really excited that we were part of this and for the future going forth.

 

 

Drop by for the Asia Business Summit 2016!

We are exhibiting at the 2016 Asia Business Series presented by The Institute on Asian Consumer Insight (ACI). Drop by our booth and talk to any of us about eye tracking research for consumers!

Date: 10 Oct 2016, Monday
Venue: Stamford Ballroom, Level 4, Raffles City Convention Centre, Singapore

Join us as we discover the Future Worlds of Asian Consumers.

The series aims to reveal dramatic shifts in the perceived challenges, concerns, hopes and expectations of Asian consumers via the results from ACI’s signature Pan Asian Wave Study. Hear from renowned industry and academia speakers as they share their views on what could mark the next phase of evolution for Asia consumers and companies.

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Objective Experience speaks at Agile Singapore Conference 2016

Join our senior eye-tracking consultant, Lynette Goh, at the Agile Singapore Conference 2016, for a talk on using eye-tracking in Agile testing environments.


Eyes are the windows to our souls: how eye tracking aids UX in agile environments

Date: Tuesday, October 6

Time: 11:30am – 12:15pm

Venue: Hotel Fort Canning


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For more details on the event, visit here for the full list of talks/activities you can attend at the conference.

Our favourite read: Eye Tracking the User Experience: A Practical Guide to Research by Aga Bojko

Among all the books that discuss about eye-tracking and user experience, our personal favourite has to be:

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Eye Tracking the User Experience

A Practical Guide to Research

By Aga Bojko

As you might have expected, this book will teach readers how to do eye-tracking studies the right way, choosing the right device, analysing and presenting the right way, and so on and so forth…..Yes, it virtually covers every aspect of what you need to know and consider before adding eye-tracking to your research toolkit.

Richly illustrated and clearly witten, this book stands apart from similar books in that it presents information in an approachable and accessible way. Despite all the technical bits, reading it certainly did not give us the feelings of reading a textbook!

 

However, the main reason why we like this book is the main theme that runs throughout the book: “Think first, Track later”. Aga Bokjo advocates that eye-tracking will not always be the most appropriate research methodology, unless the data it generates can be used to answer particular research objectives. Check out an excerpt for the book here.

By being brutally honest about the real benefits and limitations of eye-tracking, this book offers a refreshing take on the controversial research method. Coming from a background that blends rigorous academic research with an abundance of UX industry experience, Aga Bokjo gives us “actionable insights” and guidance to adopting (or not) the eye-tracking research methodology. Because of the scientific rigour that Aga Bokjo tries to instill in readers, this book appeals not only to the UX industry, but to the academic world as well.

Do you want to find out how eye tracking can help your research? Do drop by Objective Experience and pick up a copy of the book. Alternatively drop us an email at info@objectiveexperience.com for a knowledge sharing session.

Eye Tracking in Retail Taking Off in Manila!

Lynette Goh, our very own senior eye tracking research consultant, recently spoke at the South East Asia POP (Point of Purchase) Summit in Manila. She described how wearable eye tracking helps brands and retailers in understanding shopper dynamics and their interaction with in-store marketing.

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This Summit was organized by 11-FTC and Fujifilm Philippines to grow and change the POP landscape with new research and materials technologies in SEA.

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Tobii Glasses 2 eye tracker
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were showcased at the event and demonstrations were booked solid through out the conference.

This is the next wave of scientific research in shopper research in the Philippines, are you on board? Contact 11_FTC for consulting services in Manila.

Monash University’s Department of Marketing to Host Eye Tracking Research Interest Group Meeting

Do you have an interest in eye tracking and behavioural research?

Join esteemed speakers from Monash University at their (interdisciplinary) eye-tracking research interest group meeting on Friday 2 September, hosted by the Department of Marketing. The aim is to present and discuss current eye tracking research and help generate a research agenda.

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Panel of Speakers (left to right):

  1. Dr Kristian Rotaru (Department of Accounting)
  2. Professor Kyle Murray (Department of Marketing)
  3. Dr Dominic Thomas (Department of Marketing)

The topic of discussion will be on how to make sense of pupil dilation data. Pupil dilations are proxy measures of arousal. This session will present and discuss issues encountered and exploratory findings from two projects that use pupil dilation data extracted from eye-tracking recordings.


Date: Friday, September 2

Time: 2:30-4:30pm

Venue: Monash University, Building S, Level 3, Ramler Room, 26 Sir John Monash Drive, Caulfield East 3145

To RSVP, please fill out this form by close of business, Thursday 1 September.
Please remember to sign the attendance list when you arrive at the event.


Click here to check if you have already RSVPed.
If you can no longer attend, please update your RSVP here.

For any further queries, please email nicky.auster@monash.edu

TOBII PRO GLASSES 2 SOFTWARE UPDATE (July 2016)

Tobii Pro announced a new feature for Tobii Pro Glasses 2 software, which will help us simplify and streamline the behavioural coding process.

New Feature: Event Count (in Tobii Pro Glasses Analyzer)

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This latest feature of the Pro Glasses Analyzer allows you to measure the occurrences of instantaneous behaviours other than gaze, i.e. using events to mark and code relevant user behaviours. In addition, you can also apply the Time of Interest feature to measure the length and duration of these coded behaviours.

By combining gaze data with occurrence of other behaviours in our research, we can create advanced metrics that will enhance in-depth insights into human behaviour.

Other improvements to the Tobii Pro Glasses Analyzer includes:

  • Improved usability by making it possible to edit Custom Times of Interest in the Visualisation tab
  • Added Standard Deviation (N-1) and Variance to all Metrics
  • New columns added in data export: Date of export, Recording resolution, Recording Fixation filter, Gaze event duration
  • Improved Real-World Mapping performance and algorithm

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If you want to find out more Tobii Pro Glasses 2, head over to Tobii Pro’s website for more details.