Drop by for the Asia Business Summit 2016!

We are exhibiting at the 2016 Asia Business Series presented by The Institute on Asian Consumer Insight (ACI). Drop by our booth and talk to any of us about eye tracking research for consumers!

Date: 10 Oct 2016, Monday
Venue: Stamford Ballroom, Level 4, Raffles City Convention Centre, Singapore

Join us as we discover the Future Worlds of Asian Consumers.

The series aims to reveal dramatic shifts in the perceived challenges, concerns, hopes and expectations of Asian consumers via the results from ACI’s signature Pan Asian Wave Study. Hear from renowned industry and academia speakers as they share their views on what could mark the next phase of evolution for Asia consumers and companies.

2016 ABS logo - Series Logo

 

Our favourite read: Eye Tracking the User Experience: A Practical Guide to Research by Aga Bojko

Among all the books that discuss about eye-tracking and user experience, our personal favourite has to be:

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Eye Tracking the User Experience

A Practical Guide to Research

By Aga Bojko

As you might have expected, this book will teach readers how to do eye-tracking studies the right way, choosing the right device, analysing and presenting the right way, and so on and so forth…..Yes, it virtually covers every aspect of what you need to know and consider before adding eye-tracking to your research toolkit.

Richly illustrated and clearly witten, this book stands apart from similar books in that it presents information in an approachable and accessible way. Despite all the technical bits, reading it certainly did not give us the feelings of reading a textbook!

 

However, the main reason why we like this book is the main theme that runs throughout the book: “Think first, Track later”. Aga Bokjo advocates that eye-tracking will not always be the most appropriate research methodology, unless the data it generates can be used to answer particular research objectives. Check out an excerpt for the book here.

By being brutally honest about the real benefits and limitations of eye-tracking, this book offers a refreshing take on the controversial research method. Coming from a background that blends rigorous academic research with an abundance of UX industry experience, Aga Bokjo gives us “actionable insights” and guidance to adopting (or not) the eye-tracking research methodology. Because of the scientific rigour that Aga Bokjo tries to instill in readers, this book appeals not only to the UX industry, but to the academic world as well.

Do you want to find out how eye tracking can help your research? Do drop by Objective Experience and pick up a copy of the book. Alternatively drop us an email at info@objectiveexperience.com for a knowledge sharing session.

Eye Tracking in Retail Taking Off in Manila!

Lynette Goh, our very own senior eye tracking research consultant, recently spoke at the South East Asia POP (Point of Purchase) Summit in Manila. She described how wearable eye tracking helps brands and retailers in understanding shopper dynamics and their interaction with in-store marketing.

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This Summit was organized by 11-FTC and Fujifilm Philippines to grow and change the POP landscape with new research and materials technologies in SEA.

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Tobii Glasses 2 eye tracker
Tobii Glasses 2
were showcased at the event and demonstrations were booked solid through out the conference.

This is the next wave of scientific research in shopper research in the Philippines, are you on board? Contact 11_FTC for consulting services in Manila.