Eye Tracking the UX – Refresher Workshop in Sydney

 

eye-tracking-the-ux-01-1Objective Eye Tracking is hosting a refresher workshop in Sydney on the 3rd of November at the University of New South Wales Business School, Room 130, Level 1.

Eye tracking guru, Dan Sorvik, explains how to get the most out of your Tobii eye tracker. He will cover:

  • Why bother with eye tracking
  • Considerations and pitfalls of eye tracking projects
  • How to make sure everything works on testing day – Set up and risk mitigation
  • Eye behaviours associated with UX issues
  • Case studies from successful projects
  • Analysis and report writing tips
  • Key points for selling eye tracking consulting as part of your UX business
  • Where is eye tracking headed: Autonomous eye tracking

You will also be given the chance to share experiences and ask those burning questions which will make you successful in the future.

CLICK HERE TO SIGN UP NOW!

What did we learn at the Innovation Labs World?

On 27 September 2016, we attended Innovation Labs World in Singapore as an exhibitor, displaying Tobii eye tracking equipment and our research consultancy services, engaging with the public sector. Indeed, there was copious amount of interest in eye tracking from the various government agencies – thanks to GovTech’s Government Digital Services Hive UX Lab where they use a Tobii Pro X2-30 screen-based eye tracker for their UX research!

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But this event was more than just about showcasing the equipment. It gave us a glimpse into the future that beheld Singapore’s design, technology and IT sector for public service innovation.

Po29936699781_2e335d0ae1_klitical momentum has triggered the creation of new innovation labs, smart city units and digital services. Various representatives from Singapore’s Smart Nation strategy to India’s drive for 100 Smart Cities, and from Australia’s Digital Transformation Office to Makassar’s “War Room” were present at Innovation Labs World. GovTech, the newly formed agency aiming to build deep tech capabilities in the Singapore Government and to drive its digitalisation efforts was also present at this event.

Using tech and the harnessing of data to engage citizens, build better environments and the development of health and innovation policies were some case studies put forth by experts around the world.

We’re really excited that we were part of this and for the future going forth.

 

 

Objective Experience speaks at Agile Singapore Conference 2016

Join our senior eye-tracking consultant, Lynette Goh, at the Agile Singapore Conference 2016, for a talk on using eye-tracking in Agile testing environments.


Eyes are the windows to our souls: how eye tracking aids UX in agile environments

Date: Tuesday, October 6

Time: 11:30am – 12:15pm

Venue: Hotel Fort Canning


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For more details on the event, visit here for the full list of talks/activities you can attend at the conference.

Monash University’s Department of Marketing to Host Eye Tracking Research Interest Group Meeting

Do you have an interest in eye tracking and behavioural research?

Join esteemed speakers from Monash University at their (interdisciplinary) eye-tracking research interest group meeting on Friday 2 September, hosted by the Department of Marketing. The aim is to present and discuss current eye tracking research and help generate a research agenda.

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Panel of Speakers (left to right):

  1. Dr Kristian Rotaru (Department of Accounting)
  2. Professor Kyle Murray (Department of Marketing)
  3. Dr Dominic Thomas (Department of Marketing)

The topic of discussion will be on how to make sense of pupil dilation data. Pupil dilations are proxy measures of arousal. This session will present and discuss issues encountered and exploratory findings from two projects that use pupil dilation data extracted from eye-tracking recordings.


Date: Friday, September 2

Time: 2:30-4:30pm

Venue: Monash University, Building S, Level 3, Ramler Room, 26 Sir John Monash Drive, Caulfield East 3145

To RSVP, please fill out this form by close of business, Thursday 1 September.
Please remember to sign the attendance list when you arrive at the event.


Click here to check if you have already RSVPed.
If you can no longer attend, please update your RSVP here.

For any further queries, please email nicky.auster@monash.edu

Objective Eye Tracking at AS4SAN conference in Sydney

Objective Eye Tracking was a Gold Exhibition Partner for this conference. The conference was held at the University of Technology, Sydney.

AS4SAN is an interdisciplinary society devoted to the study of central nervous system mechanisms (e.g. neural, hormonal, cellular, genetic) underlying social and affective behaviour in the context of both normal development and functioning and clinical disorders.

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We were doing demos of the Tobii Glasses 2 as well as other screen mounted eye trackers. We also had a 15 minute presentation slot to talk a bit about how eye trackers work and where they can be used. Thanks to all the professors, students and other delegates who stopped by to say hello and share your ideas.

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Video Highlights from Understanding Human Behavior with Eye Tracking workshop

The Understanding Human Behavior with Eye Tracking workshop was held in the Institute on Asian Consumer Insight (ACI) in Nanyang School of Business (Nanyang Technological University) on 21 March 2016. Check out the highlights in the videos below! We’ve also included the interviews with the individual speakers had with our CEO and ACI Fellow, James Breeze.

Three speakers (Dr. Adam Roberts, Haojiang Ying, and Shannon Chia) spoke about how people navigated in indoor environments using certain architectural cues, how people paid covert attention to and perceived emotions with limited facial information, and what athletes paid attention to while playing their sport (badminton) when compared to novices.

Interview with Dr. Adam Roberts

Interview with Ying Haojiang

Interview with Shannon Chia

Thank you to everyone who attended the Eye Tracking workshop and discussion

Thank you to everyone who attended the Understanding Human Behavior with Eye Tracking workshop held at the Institute on Asian Consumer Insight (ACI) in Nanyang School of Business (Nanyang Technological University). We heard from a variety of speakers (Dr. Adam Roberts, Haojiang Ying, and Shannon Chia) about how people navigated in indoor environments using certain architectural cues, how people paid covert attention to and perceived emotions with limited facial information, and what athletes paid attention to while playing their sport (badminton) when compared to novices.

Everyone then shared and discussed about eye tracking methodologies, ethical issues, capabilities of the devices, and research ideas. We hope everyone learnt something here, because we at OE certainly did!

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Major thanks to Prof. Gemma Calvert and Samantha Wan in ACI for their efforts in putting this event together.

The event was captured on video! Stay tuned, we’ll share that very soon!