On 28 Nov to 1 Dec 2016, Objective Eye Tracking attended the 4th SEANES International Conference on Human Factors and Ergonomics in South-East Asia in Bandung, Indonesia.
Ying Ki, our very own eye-tracking research consultant, was on the centre-stage, describing how eye-tracking research can help us uncover in-depth insights that are not easily accessible via regular methods in Human Factors and Ergonomics research.
Eye-tracking is particularly important in Human Factors and Ergonomics research, for example in driving research, where safety and accident prevention are of utmost significance.
In terms of attention, the human’s dominant sense is vision. More often than not, our sense of sight contributes to the majority of our conscious awareness.
However, what might be surprising to you is that even our attention and decision making processes are influenced by our unconscious visual inputs.
This neuro-cognitive mechanism is something that visual and interaction designers adopt to improve conversion. Our consulting company arm, Objective Experience, takes into consideration this mechanism when conducting any user testing and has always been educating the user experience industry in Australia and Singapore about this.
The Tobii Pro Glasses 2 was also showcased during the presentation, and it generated a huge amount of interest among the audience. With a wearable eye tracker like the Tobii Pro Glasses 2, human factors and ergonomics research can be conveniently conducted in naturalistic environments. This is essential to understand how our visual inputs affect our behaviour and decision making in real world conditions, and not just in lab settings.
Do you want to find out how eye tracking can help your research? Drop us an email at firstname.lastname@example.org to arrange a demonstration session.