Autonomous Eye Tracking: An Objective Observation Research Method

News Flash (March 2016): We are excited to announce Google‘s case study about our recent TV research with Ipsos.

Have you ever wanted an unobtrusive, un-moderated and objective method of conducting an ethnographic or contextual inquiry research? Especially in private settings like in people’s homes, Autonomous Eye Tracking research method is very powerful.

At Objective Experience in Sydney, a ground-breaking project brought us inside the home, with first-person video recordings plus simultaneous 50Hz gaze tracking. Over 100 people brought home a pair of eye tracking glasses (Tobii Pro Glasses 2), calibrated and recorded what they did around the home by themselves.


The qualitative insights garnered from this study was unparalleled in terms of recording and observing natural behaviour. The traditional observation study usually requires a researcher to be stationed within the subjects’ homes/environment observing, which adds an amount of pressure and bias on the subject. Autonomous eye tracking removes that element of bias and is still able to accurately record what the subject does and look at.

Would you like to try out autonomous eye tracking on your customers? Drop an email to Luke Goh at to know more.

Emotional UX – Techniques for measuring user’s emotions

Emotion, the very spark of feeling that makes our heart flutter, eyes tear over and our hands clench in fear. No doubt, we are all controlled by emotions. It is the primary instinct that drives us to feel and act. In UX, people are paying more attention upon the skill of empathy, plus emotion. But, as far as we can see, no-one has defined a standard on how emotion in UX/usability should be measured. A designer’s gut feel, their previous mistakes and experience, mostly does it. Trial and error with an agile process is ok, but can it be measured?

Since, by nature, emotions are intangible, there isn’t a definite method to measure emotion yet. We have written this summary so that we can work out what would be best to do as a consultancy right now. 

Neurometrics, Biometrics AND Eye Tracking

Andrew Schall (the principal researcher and senior director at Key Lime Interactive) has written a comprehensive article suggesting various new methods on how emotions can be measured more accurately and objectively, along with their pros and cons. We briefly review some of the methods mentioned in his article below. Then we will focus on some techniques you can adopt right now in your UX practice.


Facial response analysis 

Traditional facial response analysis involves a few researchers observing participants, and coming to an agreement on what emotions are being elicited by the participants. In recent years, software and algorithms have been developed to recognize facial expressions of different emotions, just with a simple webcam set-up. However, the current state of this technology only recognizes a limited set of emotions (e.g., anger, fear, joy), and are only accurate when the emotions are overtly expressed. An example for such a software would be AFFDEX by Affectiva. You can also check out this Tedtalk here by Affectiva’s Chief Strategy and Science Officer, Rana el Kaliouby. Other similar software includes Noldus’ FaceReader and ZFace. Despite the limitations, deeper and more precise algorithms are rapidly being developed to raise the accuracy of the analysis.

Electromyography (EMG)

EMG is able to accurately measure more subtly expressed emotions by measuring signals from specific muscles known to react to specific emotions (check out this Scholarpedia article for a simple introduction). However, EMG is obtrusive and only works if you know which facial muscles to measure beforehand. It is also impossible to put electrodes across the entire face of the participants; but again, this is too intrusive for everyday usability testing.

Another limitation for using facial response analysis and EMG is that they can only measure overt emotions which are often under conscious control. As such, these emotions can be highly influenced by social settings. For example, humans tend to show stronger facial expressions if they believed that they are being observed.

One of our UX consultants trying out the Empathica E3 Wristband

One of our UX consultants trying out the Empathica E3 Wristband

GSR (Galvanic Skin Response)

GSR technology have been traditionally used to measure physiological arousal. It can accurately measure intensities (e.g., arousal, stress), but not emotional valence (positive or negative). Although some computational algorithms can be applied to the GSR data to measure valence (Monajati, Abbasi, Shabaninia, & Shamekhi, 2012), it is still far from being able to measure specific emotions.

Other limitations include a delay of 1- 3 seconds (maybe more, depending on the equipment used), and can be affected by external surrounding conditions (e.g., temperature, humidity) as well as internal bodily conditions (e.g., medications). We have a GSR unit and tried experimenting with it, but we found that it was rather difficult to correlate spikes in GSR with UI interactions. The temporal resolution of GSR is too crude to measure emotional response to individual events.


Electroencephalography (EEG)

EEG is a neuroimaging method used to measure real-time changes in voltage caused by brain activity. Measuring brain activity means it has a much larger arsenal of measures for emotional responses as compared to biometrics. Its excellent temporal resolution also means that it has the potential to measure real-time changes in emotional responses that would be very useful for UX research. However just like physiological response patterns, brain activity patterns are affected by many external and internal factors. Well-designed computational methods and trained algorithms are needed to extract information from the “noisy” EEG data. For example, movement can cause bunches of artifact that are not related to experienced emotions. Research into EEG as a measurement for emotions are still in early stages, but it has showed more promising results than the GSR in measuring emotional states.

EEG technology is now becoming increasingly accessible (check out this list on Wikipedia), and companies like Emotiv are already starting to produce lightweight and wireless EEG equipment for a simpler and less obtrusive set-up. It means, however, that there will be lesser electrodes to precisely and reliably transform the data into meaningful insights. It is a trade-off between obtrusiveness and data sensitivity.


Eye-tracking is not obtrusive and can measure arousal from blink activity, pupil size and dwell times, however pupilometry like this suffers from the same problem of being affected by many external and internal factors. Thus, the environment must be well-controlled to avoid disturbance that may contribute to changes in pupilometry data of the participants.

With eye-tracking we can measure people’s unconscious eye gaze response to an interface they are using. Specific emotions, however, cannot be measured using eye-tracking alone, and instead are discovered only in the Retrospective Think Aloud (RTA) Interview afterwards, which is susceptible to suggestibility effect.

Despite eye-tracking’s inability to measure emotional states meaningfully on its own, its main advantage lies in its flexibility to combine with other research methods and measurements to gather powerful insights. Eye-tracking aids us in determining the user’s attention, focus or other mental states. Using other devices, we are potentially able to pinpoint specific events or touch points that cause a change in emotional states during testing sessions. The usage of lightweight eye tracking equipment, such as our Tobii Glasses 2, also enables the flexibility of the research objective to test in their own environment if they were to require more ecological validity.

How do we use all this?

One important piece of advice from Andrew Schall’s article is that EEG and GSR are not for everyone, as there can be potential for misinterpretation and misuse of the data. We believe that there is a need to understand the science behind the complexities of the technologies beforehand in order to avoid misusing them. This also applies to the eye-tracking technology, even if you are using it as a complementary research method to pinpoint specific events as mentioned above.

Andrew also warned that it is often insufficient to measure emotions just with a single technique, as the neurometrics and biometrics measurements for emotions described above are not fully matured yet. Using a variety of methods to complement each other would obtain a better accuracy in identifying users’ specific emotional experiences. There are, however, still significant challenges to implement a standard for measuring emotions using these technologies, especially in terms of economy and practicality. Given neurometrics and biometric measurements still have some way to go, is there any other way to measure emotions more economically and practically?

What else can we do to measure emotion?

We believe the answer to this question could be good old self-report questionnaires.

Questionnaires, unlike user interviews, are more objective and standardized, hence results can be compared across different context and projects. Our clients always want to compare scores like NPS or SUS for themselves against other projects across their organization. Although questionnaires still suffer from the same problem of having a reliance on a user’s recall (which could be mitigated by the use of the eye-tracking + RTA research methodology), it is simple to implement and you do not need to be a neuroscientist to analyze the results. There might be countless questionnaires available online, but fret not, we have done a little research to identify the following that are designed and empirically tested to measure aspects related to emotions

1. Geneva Emotion Wheel

This is an empirically tested instrument to measure emotional reactions to objects, events, and situations, based on Scherer’s Component Process Model. It assesses 20 emotions and can be used in 3 different ways, depending on your objective. You can download a standard template to use at their website, provided it is for non-commercial research purpose.

2. Plutchik’s Wheel of Emotions


Source: Author/Copyright holder: Machine Elf 1735. Copyright terms and licence: Public Domain.

Plutchik’s wheel of emotions is an early model of an emotional wheel that was constructed based on 8 “basic” emotions and their “opposite emotions”. It was further expanded to include more complex emotions that are composed of 2 basic ones. Even though this model lacks empirical testing, some UX designers and researchers use it from time to time to map out user journeys, because it provides an organisational structure (e.g., intensity, complexity) when measuring emotions.

3. Self Assessment Manikin (SAM)

This is a questionnaire that uses pictorial scales to measure 3 dimensions of experienced emotions: pleasure, arousal and dominance. It has been often used in evaluations of advertisements and increasingly in product evaluation. Because it is pictorial-based, it is compatible with a wider range of population (children, or participants from different language/cultural background).

4. PrEmo

This questionnaire also uses pictorial scales, but it is designed to measure more specific emotions for product evaluation purposes. It uses a set of 7 positive and 7 negative emotions to measure the emotional impact on users. Like eye tracking, PrEmo can be used either as a quantitative tool by itself, or as a qualitative tool to complement user interviews. Although PrEmo is available for academic (non-commercial) usage free-of-charge, there is a charge in using it for commercial purposes.

5. AttrakDiff

The Attrakdiff does not measure specific emotions, but it includes an assessment of emotional impact on product evaluation. It measures attractiveness of a product based on 2 sets of scales:

  • Pragmatic scale – basically usability, e.g., usefulness of a product
  • Hedonic scale – this is measuring emotional reactions. It is not measuring the distinct emotions itself, but the user’s needs and behaviours arising from the emotions, e.g., curiosity, identification, joy, enthusiasm

Their website offers a pretty comprehensive overview of what is it about and you are able to have a go at the demo on their website too.


6. youxemotions



youxemotions offer a simple and easy-to-use solution to measure emotions. Users will choose what they felt from 9 emotions and 5 levels of intensity. Turning results into charts for presentation is extremely easy as well. It is currently in beta, and is free for use till the end of the beta period.

Even though there are various ways to measuring emotions is UX, it is important to understand the benefits and limitations to each method. After all, research methods are only useful if it can help you answer your research question or design objective.

If specific emotions are too complicated for your needs, maybe an analysis of how users are using their mouse would be a good enough  tool to infer negative emotions when users are browsing websites.

-Ying Ki, Shermaine & James


Monajati, M., Abbasi, S. H., Shabaninia, F., & Shamekhi, S. (2012). Emotions States Recognition Based on Physiological Parameters by Employing of Fuzzy-Adaptive Resonance Theory. International Journal of Intelligence Science, 2, 166-175 .

We Can Help you Empathise With Your Customers

With the recent interest on empathy in design, many designers and researchers in the UX community are writing on this construct and imploring other designers to utilize more empathy in their design process. In fact, a quick search on Google for “Empathy & UX” will net you more articles than you can read in a week!

Unfortunately, interesting as these articles might be, one soon realises that each and every author has their own interpretation of the term “empathy”. From “understanding the feelings and thoughts of others” to “sharing the same feelings as others” or “a feeling of affinity with others”. Empathy is being defined in a variety of ways that do not necessarily coincide with each other. To quote Product Designer Emily Campbell,

“Like most buzzwords that become jargon, the value of the word empathy is being lost in the noise.”

At Object Experience, after self-insight, we believe that empathy is one of the most important assets for a UX’er. This blog post aims to decode this elusive construct and convey to the community exactly how to effectively embrace empathy in the design thinking process, especially with the help of cutting edge research technologies such as eye tracking.

What is empathy?


Empathy comes from both the Greek root “pathos” which means emotion, feeling, suffering, or pity, as well as the German word “Einfühlung” which was used to refer to the human capacity’ to experience a sense of unity with the artist of a piece of art. Interestingly, the concept of “Einfühlung” helps us to understand that the act of empathizing needs not be limited to human beings, and it can be extended to objects and even ideas and symbols among other things that we can empathize with.

Empathy is a multidimensional construct. In psychology research, empathy has been dissected into two distinct types:

  1. Emotional empathy refers to the ability to understand and identify with someone else’s emotional states without being overtaken by them. This kind of empathy often happens automatically and unconsciously.
  2. Cognitive empathy refers to the objective understanding of other’s perspectives, context, goals and motivations, and is largely consciously driven.


As with many elusive constructs, empathy receives a fair amount of debate on whether there is a need to distinct it into the 2 above-mentioned types. Some researchers have argued that emotional empathy is a more primitive type of empathy that preempts cognitive empathy and is thus necessarily more important (McLaren, 2013).  However, recent neurocognitive research has found that they are sufficiently different processes in terms of brain region activations, suggesting that cognitive empathy is no less important than emotional empathy (Nummenmaa, Jussi, Riitta, & Jari, 2008). This finding actually partially echos early propositions that argue “true empathy” integrates both types of empathy (Staub, 1987).

Role of empathy in UX Design & Research

Empathy underpins human-centered design and the UX community more than anything else. Developers and designers who do not understand the importance of empathy will find it difficult appreciating how different users think and work, and often assume that every user will approach and solve problems in the same way as themselves. Peter Smart, a designer who had gone on a journey to solve 50 design problems in 50 days mentioned that:

“Empathic research helps us understand our users’ needs beyond the functional, enabling us to develop more appropriate design outcomes. It is one of a raft of valuable processes and tools, on its own seemingly no more important than any other. However, while good designers understand the tools, great designers understand people.”

To put it simply, “great designers” are those who have a thorough and holistic understanding of their users, not just with their overt needs, but also their underlying implicit and latent needs.


In the UX community, empathy often takes on a strong emotional tone, because an “experience” is often associated to emotions, and companies that capitalize on users’ emotions in their marketing efforts often stand out. This is predominantly because emotions are more primal states of mind than rational thinking, and that the emotional brain processes sensory information much quicker than the cognitive brain.

However, as mentioned above, “great” UX design and empathic research requires a thorough and holistic understanding of users. This requires both emotional and cognitive empathy, and not just either one of them. Cognitive empathy is just as important, as understanding users’ multi-faceted cognitions (e.g. contexts, goals, motivations and problem solving approach) is required to make sense of the emotions and feelings that are elicited.

Developing empathy

Some people are naturally more empathic than others. Highly emphatic people usually have a curious and sensitive personality, and are genuinely curious about others, be it a friend, stranger or even an enemy. They also strive to challenge their own preconceptions and prejudices of others by searching for commonalities, rather than taking human differences on face value.


That does not, however, mean that empathy is an innate trait and cannot be cultivated.

Broadening your horizons is one good way to develop empathy. The greater you immerse yourself into different experiences and expand your social circle, the higher tendency you will share a common experience with others, and hence real connections. Getting out from your comfort zone and travelling to different cultures can be a good way to gain experiences outside of your own community. You will not only appreciate human differences better, but also experience many of the real problems people are facing which you may not have encounter otherwise. If you are low on travelling budget, try helping people in your own community, be it counselling or volunteer work. Experiencing real problems faced by real people yourself is the best way to understand them.


Interestingly, empathy also starts from understanding yourself. Practice mindfulness, whether that be yoga, meditation, sport or other pursuits that raise your awareness of your inner voice. Only through a greater awareness of our own attitudes and thought processes, can we then understand that our perceptions of others are often skewed by the self-reference bias that are inherent in all of us. True empathy requires an objective empathic process, and being mindful (intentional, accepting and non-judgmental) definitely helps. If mindfulness is too elusive a construct for you to grasp, maybe learning how to “Listen Better” would be easier to digest.

Deepen empathy with Eye Tracking

The human mind is complex. It’s next to impossible to read someone’s mind even if you are highly empathic, but there are ways to get closer. As far as UX research is concerned, we believe that Eye Tracking is one of the best ways to help us empathise with our users. Eye tracking allows us to directly see unconscious reactions during a usability testing experience, and this reveals what attracts consumers’ attention without requiring us to interrupt participants or expect them remember exactly what they have done. Most humans’ visual behaviour operates below the level of conscious awareness. People simply are not aware where their eyes are going, much less can they recall it.

From our experience, eye tracking helps us to better enquire about a consumer’s experience. When a task is complete, showing the participant where they looked and undertaking an empathic user interview we can gain deep insights into their experience.

One of our UX consultants conducting an user testing session to uncover insights into the thought processes and feelings going through a user’s mind when interacting with a mobile app.

Other than allowing us to deeply understand users, eye tracking numbers also offer a simple way to communicate usability findings and speak a language that executive stakeholders understand. By speaking a common language, we are essentially sharing a common experience, allowing us to be more empathic with one and other.

-Ying Ki and James


McLaren, K. (2013). The Art of Empathy: A Complete Guide to Life’s Most Essential Skill. Louisville, Colorado: Sounds True.

Nummenmaa, L., Jussi, H., Riitta, P., & Jari, K. H. (2008). Is Emotional Contagion Special? An Fmri Study on Neural Systems for Affective and Cognitive Empathy. NeuroImage, 43(3), 571-580.

Staub, E. (1987). Commentary on Part 1. In N. Eisenberg, & J. Strayer, In Empathy and Its Development (pp. 103-115). Cambridge: Cambridge University Press.

How to Measure Customer Experience?

Very often in Customer Experience (CX) consulting we gather qualitative findings and we also use the popular Net Promoter Score (NPS) as a quantifiable rating to measure customer sentiments. However it is difficult to define the relationship as to which qualitative finding actually has the highest impact on the NPS rating.nps-comic

Introducing CX/UX metrics that can be collected across methodologies can help in correlating the reasons behind a particular NPS rating. The metrics should be carefully chosen in accordance to the study’s objective and the product’s development cycle.

For example, Product A has just been newly launched in the market and the company wants to test its performance for the first time, using the results from this first round as a benchmark against future testing. A 1st round Summative Test method is chosen and the performance metrics of the product are typically task completion matrix, time per task, errors per task, clicks/button presses per task, Single Usability Metric (SUM) and the System Usability Score (SUS).

If we want customers to attribute their NPS responses to the product or service’s value proposition, it is then important that we need to select the tasks they perform during the test sessions from the known factors that customers need. These known factors can usually be derived from prior/early research.

There are also other types of customer experience metrics. Jeff Sauro made a list on how to measure the customer experience across the 6 categories of (i) Attitudes and Affect, (ii) Customer Attributes, (iii) Product and Service Features, (iv) Design Elements, (v) Experience and Usability, and (vi) Effectiveness.

Attitudes and Affect typically measure customer satisfaction and loyalty, whereas Customer Attributes dig deeper into customer expectations and who exactly are your customers (segmentation analysis). Product and Service Features metrics measure the pricing, value and acceptance of the features. Design Elements metrics delves into understanding how customers notice certain designs of the product and whether those elements are remembered. Experience and Usability metrics are similar to what was listed before about task completion, navigational difficulty and ease of use. Finally, metrics for Effectiveness looks into improving conversion rates via A/B testing and even prioritizing usability problems to fix using Failure Modes Effects Analysis.

All of these CX/UX metrics can be selected and used at different stages of testing according to your company’s needs. Come drop a line with us if you’d like Objective Experience to consult with you on which is the best quantitative testing for your product or service.

Working with Objective Experience is…

One of the best things about working with Objective Experience for me…

I like the autonomy that Objective Experience offers. I get to design and structure my client’s research studies based on their needs. The working environment is also great, with teamwork taking the forefront. Everyone pitches in, be it for a study, a demo that we need to present to a prospective client or a booth at UXSG2014!

Senior User Experience Consultant

…is the opportunity to travel and meet people from different cultures. In the span of a few weeks, I was in Mumbai, Delhi and Hong Kong as well. As a UX consultant, I believe that getting away from one’s desk and connecting with people will make me a better designer and researcher.

Gowri Penkar
User Experience Consultant

…is to have that comfortable space to be able to ask for help and everyone pitches in to do so (they even offer their assistance before you even know that you need it). It’s a great way to learn!

Lynette Goh
User Experience Consultant

…is being able to improve the quality of people’s life by doing research with people all over the globe. Learning how different cultures shaped people’s perception about things to help my client view their customer lives from their customer’s point of view.

Yeo Poh Khim (PK)
User Experience Consultant

Working at Objective Experience has really been enlightening and it was really an eye-opener for me. I am able to meet different people and gain  more insights about their expectations and needs, in regards to user experience. My interest and perception towards user experience had also been improved,  as I feel that I am able to understand how user experience design and actually have an influence in user experience.

Ji Li
Intern (Student at Republic Polytechnic)

Eye tracking in Manila’s wet market VS supermarket

Objective have been conducting researches in many different environments and context including websites, mobile and tablet applications, TV experience, merchandise, shopping experience in a supermarket, and driving experience.

Now, how about conducting research in a wet market and supermarket?

Wet markets are commonly known as the place to get freshest and cheapest produce. Having been to wet markets in Singapore, the wet market I went to in Manila is definitely different.

1 Manila’s local wet market

To conduct the shopper research in the wet market in Manila, we used a pair of Tobii eye-tracking glasses to uncover the objective:

How do shoppers react to the point-of-sale materials (POSMs) in a wet market?

In this example, I am referring to typical shoppers purchasing similar dry products in a wet market versus purchasing them in a supermarket.

How do typical shoppers shop?

In the wet market
Shoppers walk into a wet market with a list of things to purchase, walk up to a store, ask for the product while specifying the brand.

Store owners bring the items from the back of the store, specify the price of the item, and wait for payment.

In the supermarket
Shoppers walk into a supermarket with a list of things to purchase, go down the aisles to look for the products, find themselves surrounded by huge selections of similar products. They have the option to pick up the items and make comparisons, come to a decision before they approach the cashier to pay.

Did you realise the difference in the shopping behavior in a wet market versus in a supermarket?

That is the ‘freedom to choose and interact from a wide range of brands for similar products’.

With the above points being said, this may be a piece of bad news to the marketing departments handling marketing collaterals for wet markets as shoppers will not be exposed to any other products, not to mention trying a new product.

In a wet market context, shoppers are very dependent on the store owner. With the setting of a typical store in a wet market, shoppers will not be able to understand the layout of the products in the store as they have no access to it, and the items are usually categorized according to the preference of the store owner. So, shoppers would usually have a specific product in mind before they approach a store and would expect the store owner to bring the item to them.

In a supermarket, shoppers do not rely on the staff to help them retrieve the products. Shoppers are expected to be independent and are more likely to walk around to explore different possibilities as compared to the shoppers who only shop in a wet market.

However, it does not mean that there is not a chance where the shoppers will request to see a new product lying on a shelf. But, the shoppers in a wet market are likely to feel embarrassed and obliged to purchase if the store owner has to make a few trips for their discovering process.

The discovering process of the products is usually done in the supermarket where the shoppers are able to take their time to pick up and compare the products without feeling embarrassed or obligated to purchase the product immediately.

A participant in a local wet market

A participant making purchase in supermarket

In Manila, most shoppers split their shopping trip into two parts.

  1. Main trip – usually done early in the morning, a trip that they purchase most of the items they need for the day.
  2. Top-up trip – only needed when there is a shortage or when they need to get fresh necessities like seafood or perishable items.

During the main trip, shoppers tend to spend more time walking around and making comparisons. However, during a top-up trip, shoppers are task-oriented and do not explore or make discoveries as much as their main trip, resulting in overlooking the POSMs available in the shop.

Results from the eye-tracking study showed that shoppers tend to be more attracted to words that indicated savings to them (e.g. buy 1 get 1 free, 20% more, etc.) which is usually found on the product packaging. In this case, experienced shoppers like housewives were attracted to promotion contents that suggested ‘savings’ to them.

As the POSMs were either placed above eye level or has inevitably blended into the background of the shelves, this resulted in participants taking little notice of the POSMs.

wetmarket_phillipinesTo conclude, out-of-home advertising though challenging, can still be achieved by ensuring that the advertisement is relevant only where it is applicable to the environment that it is placed within. However, it will be counter intuitive if it blends into the environment itself. Innovative advertising that is designed to be striking can still catch the customers’ attention in an otherwise chaotic environment like the wet market.

Working with Objective Asia was a very enriching experience. It was the first time that our company was able to utilize the technology of Tobii Eyetracker for a Shopper Study, and I think things went well considerably it was fairly simple to use, and easy to understand. It provided great insights in what people really do look at, without the bias of recalled claims. It was objective, clear, manageable, and really interesting!”
Daryl Santos

PK Yeo

Portable eye tracking – Tobii Glasses 2

Tobii has recently announced the release of their new mobile eye-tracking glasses – Tobii Glasses 2!

Tobii Glasses 2 reveal what a person is looking at while they are engaged with real world environments and in other activities. They are the successor of the original Tobii Glasses, but come with a whole range of boastful upgrades to solidify their place as the future of mobile eye-tracking.

Buy Tobii Glasses 2

Tobii Glasses 2 Eye Tracker available in Singapore soon!

The glasses only weigh a tiny 45 grams and come with an upgraded wide angle HD scene camera and clear rims for optimal viewing. A new wireless feature allows for remote LIVE viewing so that others can instantly view what the user sees! With Binocular eye-tracking for improved accuracy and 1920×1080 pixel scene recordings, this new piece of technology will be in high demand as researchers discover more and more ways to use the technology in innovative ways.


New in Tobii Glasses 2 eye tracker

Live view — allows researchers to see exactly what a person is looking at, wirelessly and in real time. Gain immediate and actionable insights to tailor your retrospective interview prompts.

True view — provides complete freedom of viewing for the wearer thanks to the wide-angle HD scene camera and four eye cameras in a thin frame. Secure valid research by accommodating peripheral vision and natural viewing behavior.

Flexible mapping tool — significantly reduces time for coding videos. Efficiently aggregate and process data from multiple test participants for specific study objects. No more IR markers!

Lightweight, unobtrusive design — feels like a regular pair of sports glasses at only 45 grams. Give participants maximum freedom of movement to behave naturally.

Here’s a recent webinar from Tobii on Tobii Glasses 2 eye tracker