Understanding Human Behaviour – An Eye Tracking Workshop & discussion hosted by ACI

Objective Eye Tracking in collaboration with Institute on Asian Consumer Insight is hosting a morning of sharing and idea generation on 21st March 2016 (Monday).

Hear from 3 NTU researchers about their experience in conducting eye tracking research studies. The topics of the day will range from using eye trackers to understand how architectural features may affect path choice, behaviour and ease of navigation, to deciphering complexities of cognitive thought in the minds of athletes, to how attention denoted by microsaccades plays a role in the difference between the perception of static bubbled faces and dynamic bubbled faces.

​Apart from the presentations from the distinguished researchers, the floor will also be opened to our audiences to discuss how such insights can help us deepen the understanding of Asian consumers, potential project collaborations with members of audience, and the use of eye tracking technologies in consumer studies.

Limited seats available! To register your participation, please email your name and contact number to Catherine Lim at clim@objectiveexperience.com. Registration closes on 14th March 2016. We hope that you will be able to join us and we look forward to sharing our experience in using eye tracking technologies.

The Speakers

Dr Adam Roberts

Adam is a Human factors researcher, specialising in Neuroergonomics. He has over 10 years of experience in psychophysiological recording in the domains of Human Factors, Cognitive Psychology and Neurolinguistics. In his current project, Adam examines psychological responses to the built environment, including windowless and underground spaces.

Title of Presentation: Eye Tracking of Navigation in Indoor Environments

Shannon Chia

Shannon is a PhD candidate in Sports Science under the joint collaboration between NTU and Loughborough University. She was part of the pioneer batch of Sports Science students in NTU and graduated with a First Class Honours in B.Sc. in 2013. Her research interests include performance analysis, nutrition and motor control.

Title of Presentation: Eye Tracking in Sports: From Athletes’ View.

Haojiang Ying

Haojiang is currently a Ph.D. candidate in psychology at NTU. He graduated with a B.A. degree in psychology from Beijing Forestry University in 2013. He obtained an MSc from University of Glasgow in 2014, in Face Perception. His research interests include the facial emotion perception and social characteristics in various backgrounds. Lately, he focused on the mechanisms of facial emotion perception.

Title of Presentation: Attention Shifts and Microsaccades in Dynamic Bubbled Faces.



Time Program
9:50a.m. – 10:00a.m. Welcome Remarks by James Breeze
CEO, Objective Experience
10:00a.m – 10:25a.m. Talk & Discussion led by Dr. Adam Roberts on “Eye Tracking of Navigation in Indoor Environments”
10:25a.m. – 10:50a.m. Talk & Discussion led by Mr. Ying Haojiang on “Attention Shifts and Micro Saccades in Dynamic Bubbled Faces”
10:50a.m. – 11:15a.m. Talk & Discussion led by Ms. Shannon Chia on “Eye Tracking in Sports: From Athletes’ View”
11:15a.m. – 12:00p.m. Collaborative Discussion – Eye Tracking in the Real World
12:00p.m. – 1:00p.m. Networking Lunch and Tobii Glasses 2 Demonstration
1.00p.m. End of event


Institute on Asian Consumer Insight
ACI Building
Nanyang Business School,
Nanyang Technological University
Block S4-B4, Nanyang Avenue
Singapore 639798


One thought on “Understanding Human Behaviour – An Eye Tracking Workshop & discussion hosted by ACI

  1. A. Valarmathi says:

    I am an optometrist and working with special children especially autism. I am interested in understanding the effect of oculomotor training and for that, eye tracker is needed to establish the efficacy of the therapy.

    I would be happy if you could throw more light on the training on the instrument and the product accessibility.

    I would also be happy if you could support me with articles published on the instrument and any researcher who is using this instrument for special children

    A. Valarmathi

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s