Tracking the Shopping Experience

It’s so awesome to see how eye tracking is being used by so many people!

A group of Industrial Design students from Nanyang Polytechnic had the opportunity to use the Tobii Pro Glasses 2 to research how people shop at Scanteak, a furniture store in Singapore. For an experience design class, the students wanted to understand how people navigate through the store, and how they go about finding products within the store.

Using eye tracking, they were able to capture video data of where people went to within the store and what people looked at and did exactly.

Scanteak&Objective Asia_13Nov2015

Nanyang Polytechnic students involved with this eye tracking project assignment.

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