Eye Tracking in Banking Innovation

More and more innovations labs in Banks across APAC are embracing eye tracking as a preferred way to understand and improve their customers’ experiences. Eye tracking is not only an useful tool for companies to gather powerful and unbiased insights from their customers, it also helps companies to demonstrate their innovative capabilities and progressiveness to their customers.

 “Our Tobii Eye Tracker has become a pivotal part of our UX research. It allows us to understand the subconscious processes that drive customer behaviour on our websites. Most importantly, we can see this behaviour not only on the desktop but also on mobile devices. The latter is incredibly important in the current climate where many customers are conducting their online activities on the mobile and we need to ensure that the systems we are developing are aligning to their expectations.” – UX Manager, Global Bank, Australia.

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Download our Eye Tracking in Banking Innovation Whitepaper here, and learn how eye tracking can help you improve your customers’ experience today!

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