Objective Asia presents at Next Bank Asia Singapore 2014 (NBASG14)

Thanks Av! Welcome to Singapore!

Eye Tracking the Customer Experience

Yesterday, James Breeze; CEO and founder of and Objective Asia and Objective Digital gave a presentation on the concept of ‘build’ with a focus a on user experience at the Next Bank Asia conference 2014 in Singapore.

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James presented on the importance of customer experience, with emphasis that Asia should continue to build and develop their customer experiences in this rapidly changing world.
James gave some key examples of how eye-tracking greatly enhances the quality of customer experience research, particularly when that research can be conducted in store using portable eye-tracking glasses, or data is provided to clients in real-time during user testing for immediate integration.

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Objective Asia also flexed some of their latest Tobii eye-tracking set-ups at the conference, which allow for eye-tracking of mobile and tablet users – the emerging leading platforms since the home PC, and of which now give even the laptop a run for its money.

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Given the worldwide shifts toward ‘mobile banking’, a large amount of interest was generated, as the…

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