Objective Asia – A year in summary


It’s coming to the end of 2013 and Objective Asia is very happy to share our achievements in this past inaugural year!

James and Kylie started Objective Digital hoping to use their specialities to make the world a better place. As they expanded from Sydney to Asia, they have set up their regional office in Singapore to help companies create better end-to-end customer experiences through understanding user behaviour and the use of eye tracking technology across all touch points.

We are now a team of 6 and have conducted over 200 interview sessions in just 9 months. We have outgrown our initial office space, took over the room next door and will be aiming to move to a bigger office early next year.

Objective Asia has been real busy this year! We sponsored UXSG 2013 and demonstrated our eye tracker in Singapore, UXMalaysiaCustomer Experience Management Asia 2013 and Retail Solution Asia 2013! We have also been evangelising UX and CX while demonstrating the unique insights from eye tracking, through trainings at Hyper Island and URA to speeches in Next Bank Sydney 2013 and various other companies.

To wind up an amazing and fruitful 2013, we are very proud to announce that James Breeze, CEO of Objective Asia & Objective Digital has been selected to join the Q&A panel at the screening of Saatchi & Saatchi New Directors’ Showcase (NDS) happening for the first time in Singapore on 10 December 2013. The panel will be discussing about the ‘Impact of the Internet on filmmaking’!

The panel includes James Breeze(CEO, Objective Asia), Wee Li Lin (Filmmaker, Bobbing Buoy Films), Ays Tan (Executive Producer, Great Guns) and John Lui (Film Reviewer, The Straits Time) by the Worldwide Creative Board.

To find out more about the event, visit their website.

Thank you for your support this year! We look forward to another great year in 2014!

Happy holidays!

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