Seeing into Screens- Eye tracking and the moving image

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Seeing into Screens- Eye tracking and the moving image is now out through Bloomsbury.

The book is a project coming out of the Eye Tracking the Moving Image (ETMI) research group that was set up in late 2013 by Jodi Sita and Sean Redmond. Their aim was to bring together a group of researchers from different disciplines to examine gaze behaviour on screen using eye tracking. The group, mostly compromised of Melbourne based researchers in both the arts and the sciences,  grew out of a desire to foster collaborations between the arts and (neuro)sciences to explore how eye tracking could be of use to the analysis of film scholarship. This is outlined in How We Came To Eye Tracking Animation: A Cross-Disciplinary Approach to Researching the Moving Image.

This new book, Seeing into Screens, grew directly out of these collaborations and was edited by 4 members of the ETMI group; Tessa Dwyer, Claire Perkins, Sean Redmond and Jodi Sita.  In Seeing into Screens,the collection focuses on work collected from eye tracking studies while watching the big screen and is analysed to assess what viewers dwell upon as well as what areas are left untouched. The book includes chapters by Jonathan Batten & Tim J. Smith, a well-known eye tracking researcher, as well as contributions from Paul Atkinson, William Brown, Stephen Doherty & Jan-Louis Kruger, Tessa Dwyer & Claire Perkins, Wendy Fox, Lauren Henderson, Jared Orth, Pablo Romero-Fresco, Sarah Thomas, Adam Qureshi & Amy Bell,  Ann-Kristin Wallengren & Alexander Strukelj and from the founders of ETMI; Sean Redmond & Jodi Sita

In addition ETMI work has been published in a special edition of the online journal Refractory(#25, 2015), a special issue of the visual journal [In]Transition- The Poetics of Eye Tracking (2017) and also in a recently published collection Making Sense of Cinema: Empirical Studies into Film Spectators and Spectatorship (2017); Edited by CarrieLynn Reinhard and Christopher Olson.

Members of the group continue to work on cross-disciplinary projects, from examining children watching animation to experimental work with sound and movement, to the influences of subtitles and narrative. This new book is an important contribution by this group and in the field of eye tracking in general.

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Eye-Tracking Phishing E-mails

Queensland University of Technology’s Nir Mazor put phishing to the test with eye tracking. Using Tobii eye trackers, Mazor set out to identify how where we look when we evaluate an e-mail relates to our susceptibility to falling for these phishing traps.


Social engineering attacks are more prevalent than ever and the fiscal damage which they cause is of enormous proportion. The most prevalent of such attacks is phishing – an attack (usually in a form of an e-mail) which aims at compromising the victim’s personal information by means of psychological manipulation (such as authoritative and urgent tone of persuasion) in conjunction with an interaction with a malicious link. Developed solutions are mostly technical rather than human-oriented ones. Unfortunately, these solutions do little to eliminate or at least reduce the rate of and damage caused by phishing e-mails.

This study focuses on examining the visual way in which users interact with phishing e-mails to try and establish a recommended visual pattern of e-mail inspection. This understanding may contribute to insights on how to improve inbox UI design in a way which will effectively highlight informative components. To achieve such an insight, the study employed an eye-tracker named Tobii Glasses 2, which recorded the gazes of subjects while making “safe”/”unsafe” decisions in regards to 20 e-mail samples, our of which 80% were phishing e-mails. The collected data had been analyzed through visual heat maps and gaze plots.

The results showed that participants who are more susceptible to phishing focus mainly on the content of the e-mail and its image (if present) while resilient participants focus more on the sender’s address and the URL (if present). Moreover, not only is the attention of the former diverted to less informative components, but their total number of gazes is generally lower.

These outcomes may lead to designing more effective user awareness training and improving the UI of e-mail services. Most importantly, it will provide a theoretical framework for future studies of this nature.

Eye Tracking at Night – RMIT University

A team of researchers at RMIT University led by Dr Jair Garcia and Assoc Prof Adrian Dyer tried the capacity of Tobii 2 Glasses to record in the highly complex lighting conditions at the famous ‘White Night’ event in Melbourne on the 18th February 2017.

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Assoc Prof Adrian Dyer said, “We were pleasantly surprised at the capacity of the glasses to track subject eye movements despite, low light intensity levels and very dynamic changes in illumination conditions The team member shown in the black jacket is filming the amazing art displays near RMIT, and the tablet connected wirelessly to the Tobii Pro Glasses 2 allowed the team to simultaneously see what she was viewing on her camera screen as she composed the image, whilst also looking around at all the incredible art displays. The data allow the team to better understand individual experiences when visiting such a complex art installations.”

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SEANES 2016 – Bandung, Indonesia

On 28 Nov to 1 Dec 2016, Objective Eye Tracking attended the 4th SEANES International Conference on Human Factors and Ergonomics in South-East Asia in Bandung, Indonesia.

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Ying Ki, our very own eye-tracking research consultant, was on the centre-stage, describing how eye-tracking research can help us uncover in-depth insights that are not easily accessible via regular methods in Human Factors and Ergonomics research.

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Eye-tracking is particularly important in Human Factors and Ergonomics research, for example in driving research, where safety and accident prevention are of utmost significance.

In terms of attention, the human’s dominant sense is vision. More often than not, our sense of sight contributes to the majority of our conscious awareness.

However, what might be surprising to you is that even our attention and decision making processes are influenced by our unconscious visual inputs.

This neuro-cognitive mechanism is something that visual and interaction designers adopt to improve conversion. Our consulting company arm, Objective Experience,  takes into consideration this mechanism when conducting any user testing and has always been educating the user experience industry in Australia and Singapore about this.

The Tobii Pro Glasses 2 was also showcased during the presentation, and it generated a huge amount of interest among the audience. With a wearable eye tracker like the Tobii Pro Glasses 2, human factors and ergonomics research can be conveniently conducted in naturalistic environments. This is essential to understand how our visual inputs affect our behaviour and decision making in real world conditions, and not just in lab settings.TobiiPro_Glasses_2_Eye_Tracker_side_3_1.jpg

Do you want to find out how eye tracking can help your research? Drop us an email at infosg@objectiveexperience.com to arrange a demonstration session.

Eye Tracking the UX – Refresher Workshop in Sydney

 

eye-tracking-the-ux-01-1Objective Eye Tracking is hosting a refresher workshop in Sydney on the 3rd of November at the University of New South Wales Business School, Room 130, Level 1.

Eye tracking guru, Dan Sorvik, explains how to get the most out of your Tobii eye tracker. He will cover:

  • Why bother with eye tracking
  • Considerations and pitfalls of eye tracking projects
  • How to make sure everything works on testing day – Set up and risk mitigation
  • Eye behaviours associated with UX issues
  • Case studies from successful projects
  • Analysis and report writing tips
  • Key points for selling eye tracking consulting as part of your UX business
  • Where is eye tracking headed: Autonomous eye tracking

You will also be given the chance to share experiences and ask those burning questions which will make you successful in the future.

CLICK HERE TO SIGN UP NOW!